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& Nbsp; & nbsp; & nbsp; & nbsp; 1984, when Li Ning blowing "China whirlwind" at the Los Angeles Olympics, Nike's almost in the same year signed a 21-year-old basketball star - Michael. Jordan, more so within the time then, Nike global fame, performance Changhong. Is one such two seemingly unrelated people, but it seems some kind of arrangement in a contest with the competition. Li Ning and Nike's contest, in fact, from the birth of the brand Li Ning began, and 15 years is nearly five years, the two sides began to really feel each other strong pressure brought by the opponent. When fully ripe Nike China market, the same plan as "Total Annihilation" in their own house, but found himself looking at the Li Ning brand grew up, he had not thought to be a rival Li Ning Company, it seems to still be maintained From its inception when there is a strong sense of vitality in various fields began to frequently meet with their short soldiers. For Li Ning is concerned, to become one of the key global brands, it is how successfully blocking "foreign brands" in the local market, or even the local market are not restrain a brand, to talk about what is undoubtedly the internationalization Nights Tan. Please pay attention to this issue, Li Ning and Nike's marketing real cases. Part I: can not avoid the internationalization of international sports in 2005, at least three important contract with Li Ning activity or rumors concerning: January 18, 2005, Li Ning Company and the NBA announced in Beijing, "Li Ning" became " NBA strategic partner "; January 24, 2005, the Beijing Olympic Organizing Committee announced Adidas (Suzhou) Co., Ltd. and Adidas - Salomon Group became the partner of the Beijing 2008 Olympic Games. From the beginning of the 1992 Barcelona Olympic Games as Chinese athletes to accept the award four c Cheap air jordans for sale onsecutive clothes, "Li Ning" is no longer the continuation of national brands Olympic track; in September 2005, a large number of media reports, Li Ning Company intends to acquire market capitalization of 186 million pounds (2.65 billion yuan) famous British soccer supplies company - Umbro (Umbro) companies. Standardized operation, Li Ning defensive back when the international color more intense sports, Li Ning inevitably involved. It should be said, in the face of this international success of the brand Nike, Li Ning has shown determination and frustration are very obvious, but the pressure is borne by Li Ning, the current exception is huge. In the international context, the only result is not going forward is to be ruthlessly eliminated. We might look at from the following angles compared to Li Ning, Nike gap exists, which is the gap between the strong and the stronger person. And many Chinese brands in other industries are similar in the international sports market, Li Ning brand companies face has a very high concentration of international sports brand groups, seem to be able to take the only strategy is defensive back. Because Should "restrain" is a lose, should "not go out attack" is also an input, so the face of Nike's China Strategy, Li Ning can only take "three three evils" of the policy. First, anti-(defensive) Low trans (hit) high. 15 years, Li Ning's main source of income comes from the low-end market. In its OK to the professional high-end sporting goods business transformation process, they may have to face recognition is not high, low or accept embarrassment. In recent years in response to Anta, Sanko, led by enterprises in Jinjiang, Fujian, Li Ning launched for low-end market, the price is more than 100 dollars of "comfort equipment" products, and offer 20 square meters or less, Cheap air jordan 12 ovo "starting line" shoe, blocking low Brand new threats end of their formation. Although Li Ning Company has an enviable distribution network of more than 2,800 stores in China formed, but compared to Nike's revenue comes from only five or six major cities of Beijing, Shanghai, Guangzhou, and Li Ning's performance comes from the national market the status quo, to the high-end market for food has become inevitable after the successful defense of Li Ning Company. Second, anti-(keep) the local anti-(hit) abroad. Although Li Ning in the domestic market after the company achieved 15 years of rapid growth, especially Li Ning Company to adjust business strategy after 2002, Li Ning's annual operating income from the 720 million yuan, 800 million yuan and 1.2 billion yuan in 2004 rose to 18 billion. But look at the speed of foreign competitors will know, Li Ning in this than speed, than the size of the contest, advancing quickly enough. In 1999, when Li Ning reached annual sales of 700 million yuan in China, Nike's sales in the Chinese market only 300 million yuan, 100 million yuan Adidas. But after 1999, Nike, Adidas in China's growth rate is far more than the Li Ning, Nike's growth in recent years in the domestic market are as high as 30%. The reason, Nike and other international brands to seek China's domestic market can give short-term profits, but will focus on the consumer to cultivate, build channels, a brand, Li Ning have to protect profits, insurance market, insurance brand, multi-line operations. Third, the anti-(keep) the anti-popular (hit) the mainstream. Li Ning in the development of the domestic market, initially taking a "full motion" strategic positioning, and take a "leisure + sports" model of development. But as Nike, Adidas and the international mainstream sports - to promote basketball, cheap foamposites football and other marriage patterns inroads into the domestic market. Li Ning brand marginalization trends are becoming evident, even in some large urban brand appeal continues to decline. To change this passive situation, Li Ning Company currently has men's basketball, football, women's tennis, fitness projects has the most extensive public foundation, have a tremendous impact on society as a key project of sports specialization object. Li Ning, a succession of Spanish men, women's basketball contract, signed with the NBA to promote basketball game on campus, etc. are doing some positive attempts and efforts. Strong alliance, Li Ning international attempts can say that sport is Chinese first open field. When we planned economy, when we are still very conservative in their entertainment, news, etc., competitive sports was an important part of patriotism and unprecedented liberation. So from this perspective, sport is our first field with the international standards. The elite athletes such as Li Ning is the first in that era, the most comprehensive travel around the world of people, so you can say that the globalization of the seed planted very early in the Li Ning hearts, so we will find that the Li Ning Company is one of the few, from beginning its inception more positive stand on the global level thinking local companies. Not only because the business development needs, Li Ning company needs and Olympic, NBA, athletic teams of foreign business cooperation, the Li Ning Company is in all aspects of the strongest companies in various fields of international cooperation, with a view to absorb more nutrients from cooperation From the table below we can see reflected: Part II: change, self-denial of the soul beyond the & nbsp; & nbsp; & nbsp; & nbsp; a great company is great, is not due to his co cheap jordans for sale ntinued success. But it can still loves to keep in the event of difficulties and setbacks, and ultimately self-transcendence. A "beat to death" of the company than a "big company" more existence. Li Ning and Nike in their respective business development course, on several occasions experienced such self-transformation, self-transcendence of Phoenix Nirvana. Li Ning's "subtraction" and "addition" for a stage success of the enterprise, is the hardest to let go They staged their own successful experience, and sometimes lethal home business is precisely this terrible experience. Li Ning Company was founded in 1990, has been developed are relatively smooth. But by 1999, the company's sales from $ 76 million in 1997 fell to around $ 60 million. Li Ning, a substantial decline in sales to sounded a wake-up call, so in the course of the world's leading companies in all aspects of cooperation, Li Ning, the company began its own "subtraction." First, the "minus" family "plus" newcomers. Li Ning has a kinship with the senior management group have left. Meanwhile hired professional managers from various industries involved in the management of enterprises. Second, the "minus" float "plus" shareholders. To achieve the separation of management and ownership, the transition to a modern enterprise system. Li Ning himself fade out the daily operations of the company, and gradually turned to grasp the strategic direction and operational areas of the capital layout. And the use of listed holdings of shares held by the family, including the introduction of Singapore Investment Corporation, including the shareholders. Third, the "minus" (RPA) complex "plus" International (concept). Li Ning strong patriotic feeling its early successes included not unrelated, but to become a global sports brand, we need to be more open cheap jordans online , just and fair competitive environment and competitors expand loves. So while sponsorship basketball team in the country, receiving awards in areas such as the Olympic defeat, Li Ning company or according to a predetermined plan with France, Spain, NBA and other sports organizations and national cooperation. Fourth, the "minus" association (company) "plus" brand (agency). Li Ning brand is to create, at the suggestion of the Professional level institutions, previously a dozen companies have integrated into the Li Ning Sports Goods Group's initial realization of clear group structure. At the same time to strengthen the management of the Li Ning brand, in October 2001, set up a special marketing, sales and operations support department is responsible for the overall planning of the brand. Nike encounter "China issue" Nike founder Knight of the Chinese market has been looking forward to this: "China has two billion feet do we want them to have to wear Nike!!." But the face of the Chinese market, Nike maverick personality also suffered some minor trouble, the ins and outs of some of the problems but also makes Nike have to seriously examine their words and deeds in the Chinese market. New problems encountered on the Chinese market, but also makes Nike has been more targeted in changes in the global market. Pride of international brands in recent years, frequent mistakes in the Chinese market, a critical factor is the government's supervision started to increase, consumer psychology matures. So I leaned over, international operating experience and local market characteristics, combined as many international brands continue to grow in the required course. After Nike's "scraped the bone healing" Nike's performance to reach $ 9.6 billion peak in 1998, but began to decline. Nike sneakers was reduced by 1 cheap jordans for sale mens 4% of global sales, sports apparel decreased by 9%, when Nike laid off 1,600 people, a third of the marketing budget cuts. Michael Jordan retired again brought the Nike worse, lost the most legendary and inspiring A force of endorsers, Nike advertising the main engine almost stalled, Nike is facing a very severe test. And founded in 1999 after the death of one person Bowerman, the former was no longer involved in the company's specific business founder Knight had to come back and rebuild the company's new order. In time of distress, Knight in order to enhance the performance of Nike, once again raised the change of "magic wand": First, to rebuild a new management team. Knight hired from PepsiCo's Tony Blair as the new chief financial officer, the company hired from PoloRalphLauren Thomas. Clark served as chief operating officer, and bold use of dual leadership system, promoted senior director Mark. Parker and Charles. Danson common chief executive, to establish a new management team, the integration of old and new and the different expertise of personnel. Second, to strengthen the supply chain system. Nike old supply chain system is very confusing, scattered in 27 sets of computer systems around the world to take individual actions, not in communication with each other, so often caused by selling products out of stock, the stock too much unsalable goods phenomenon. In order to establish a new supply chain system, Nike spent $ 500 million to be integrated, so that after the completion of the new time to market reduced from nine months to six months, and by the 39.9% gross profit raised to 42.9%. Third, the expansion of product lines. Nike's main commodity original basketball shoes, mainly in recent years, the introduction of golf supplies series, and Tiger Woods as a spokesperson, while strengthe Retro jordans for sale ning the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, as much as 35% of the market share in Europe. Fourth, the addition of new brands. Nike has acquired advanced casual shoes brand COLEHAAN, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business. 2003 new brand of earnings growth of 51%, reaching $ 1.4 billion. Under Knight's restructuring, Nike gradually from a product-design firm known for innovative marketing, transformed into a highly organized and disciplined, improve efficiency, focus on new business performance, and therefore the end of the 2004 fiscal year, Nike Operating income reached $ 13.7 billion, an increase of 15%, net profit reached $ 1 billion, an increase of 27%, another new record. And another key initiative is the end of 2004 the company hired William Johnson. Perez, Nike is to give full play to its multi-brand sales in SC Johnson's experience to create better results for the company's two brands Nike and make new contributions, which is under a piece of cloth in the future. Reviewer no finest hour if there is no comparison, the results achieved in 15 years, Li Ning Li Ning sufficient comfort temples of white hair. But put on the global sports economy platform, Li Ning and even dangerous, because an industry capable of generating opportunities for international brand is limited. And now, this opportunity did not increase, but is less and less. Even big companies like Nike to see billions of dollars such, did not dare to have a shred of competitive slack. Sports brand building and exploration of movement value inseparable, but also with sports sponsorship insep Cheap air jordan 12 for sale online free shipping arable, but what kind of sports sponsorship and decide what level of athlete sports brand brand positioning and international reputation. Over the years, contact with Li Ning brand together basically domestic elite athletes; and like Nike, Adidas such international sports brand sponsorship of clients throughout the world-class athletes around the world, which also established its world-class brand position . Li Ning to go international, domestic only sponsor athletes and sports teams is not enough. In addition, specialization has also been a "Li Ning" the soft underbelly of the consumer brand Li Ning lack of clear and explicit recognition, which is mainly due to the ambiguity caused by the positioning of the brand Li Ning, Nike, Adidas flagship high-end professional sports different yes, Li Ning flagship sports and leisure, and sports and leisure itself is a vague position, as consumers of sports consumption professional development, this positioning will inevitably compromised. Among the many studies tracking the development of Nike we have shown that Nike in business management and not too many unconventional in many ways even still followed the Adidas company set up several decades ago recognized the success of the footwear market strategy. Compared with its competitors, Nike is the first and best will "emotional" embedded core brand of the company, he seemed like a young Ganaiganhen style around a living person, it is precisely its independence Some. Nike company to find "rising stars" to train "Rising Star" featuring spokesperson cooperation model, not only makes the public increasingly believe these star achievements solidarity efforts with Nike, but Nike also get lower costs access to the image of endorsement. Focusing on sports, focusing on improving the competitive level of the athletes Retro jordans for sale , which is not only need to consider Li Ning, Fujian many fast-growing "celebrity endorsements + CCTV," the sports brand should ponder deeply.Your persistence and pay to decide what kind of person you will be, and that for Damian Lillard's success is also true. Early had practiced at Lillard abandoned West Campus stadium, he and Coach Young here use special props, bricks to practice defensive, but this time the day before has become Dame 3 design inspiration. adidas-dame-3-west-campus (1).Jpeg (751.08 KB, download number: 8) download adidas Dame 3 West Campus officially released 2017-3-28 09:10 upload adidas-dame-3-west-campus (2).Jpeg (708.95 KB, download number: 8) download adidas Dame 3 West Campus officially released 2017-3-28 09:10 upload adidas-dame-3-west-campus (3).Jpeg (717.18 KB, download number: 8) download adidas Dame 3 West Campus officially released 2017-3-28 09:10 upload adidas-dame-3-west-campus.jpeg (379.95 KB, download number: 8) download adidas Dame 3 West Campus officially released 2017-3-28 09:10 Adidas West upload Dame 3, Campus 00 since July 1st, China will adjust the export rebate policy for some commodities. The adjustment involves 2831 commodities, accounting for about 37% of all the commodities in the customs tariff. Reporters learned yesterday from the Fuzhou customs, the upcoming cancellation and reduction of export tax rebate rate of goods, accounting for 48.3% of our province's export commodities, that is, nearly 50% of export commodities will be affected. From the geographical distribution point of view, the most affected is the Xiamen enterprises, accounting for 47.6% of the province's total exports; followed by Fuzhou and Quanzhou enterprises, accounting for 23.3% and 13.6% respectively. [interpretation] three types of goo cheap jordan shoes for men ds; ; the most affected Fuzhou Customs recently held an emergency special meeting, the effect of policy adjustment of our province's economy. Responsible person yesterday, from the export situation of 5 months before the province, to cancel the export tax rebate commodity exports amounted to $318 million, to reduce the export tax rebate rate of US $8 billion 429 million worth of goods, and to reduce the cancellation of export tax rebate rate accounted for 48.3% of the export tax rebate rate adjustment relates to; for the duty-free goods mainly for art and collectibles, export $15 million. In the first 5 months of the year, the total export volume was US $18 billion 117 million, an increase of 17.4% over the same period of last year, and the growth rate could slow down in the future. among them, footwear, textiles, clothing and mechanical and electrical products exports are most affected. Three categories of goods in the first 5 months of export value of more than 1 billion U. s.dollars, of which $1 billion 876 million footwear, textile and clothing $1 billion 755 million, electromechanical products 1 billion 618 million U. s.dollars. Textile, clothing and mechanical and electrical products, the tax rebate reduction rate of 2%, that is to say, corporate profits will be reduced by 2%. In addition, the export amount is larger: Stone 682 million U. S. dollars, furniture $488 million, luggage $460 million, sports equipment and equipment $427 million, umbrella $213 million. from the abolition of the export tax rebate, tungsten products are the largest export commodities in our province. In the first 5 months, the export of tungsten products that cancelled the export tax rebate amounted to 84 million US dollars, accounting for 26.4% of the total exports of export tax rebate products. In addition, aluminum products exported 54 million U. s.dollars, the metal carbide exports 22 million U. s.dollars. affected enterprises ; 80% in Fu)earlier well-known shoe designer Ronnie Fieg by Instagram and in the day before the first exposure and Dr. released the latest Martens Ronnie Fieg for Dr. Martens series 2013 Fall Eldridge Shoes on his personal blog. Two cooperative units already in the last autumn was launched in cooperation with the Rivington Brogue series full camouflage pattern, instead of in the series is the two new Eldridge shoes, respectively, with classical atmosphere Paisley pattern and the classical camouflage patterns presented in front of sail cloth vamp, the latter part of the perforation of sheepskin matte production, composition lined with soft leather, with Dr. Martens Goodyear welted classic Celia sole. 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